WHO WE ARE

Global Talent. High Performance. Real Impact.

At HP Events, we specialize in curating, producing, and delivering world-class entertainment experiences across the globe. What began in 2011 as an event organising agency for international artist bookings has evolved into a full-scale event powerhouse—staging everything from intimate acoustic sets to arena-scale festivals across six continents.

HP Events was founded with a bold vision to bring global talent to local stages and turn every event into a meaningful cultural experience. Based in London and operating worldwide, we produce exceptional live events across Europe, North America, Australia, the Middle East, and North Africa. With every production, we aim to connect audiences, celebrate diversity, and deliver unforgettable moments that transcend borders.

We produce a wide spectrum of event formats, including live concerts, DJ shows, multi-day festivals, fashion galas, corporate launches, cultural showcases, award ceremonies, private parties, and destination experiences. From logistics and artist booking to creative direction and risk assessment, we handle every step of the process with precision. Whether it’s a small showcase or a massive city-wide festival, each production is approached with the same high-performance ethos — it’s why we’re called HP.

Our services are tailored and scalable. We work with record labels, cultural foundations, government bodies, private clients, embassies, and media platforms to deliver purpose-driven productions. We offer artist representation, full tour management, visa and travel support, stage design, technical setup, branding integration, and post-event impact reporting. Whether you’re looking for a discreet VIP showcase or a full-scale touring experience, HP Events is your strategic partner from start to finish.

We take pride in fostering diversity — not just on stage, but in our team and our audience. Our crew includes professionals from across the globe, bringing multilingual, multicultural insight into every project. This ensures that the artists we support and the communities we serve are represented with authenticity and respect.

Our team pays close attention to detail in every production aspect. From curating the right lineup and identifying suitable venues, to carrying out risk assessments, health & safety planning, and audience experience design — quality control is woven into our DNA. We don’t just fill a stage; we build stories, environments, and unforgettable moments.

The HP Events brand is backed by a growing portfolio of iconic productions and sub-brands. These include:

  • HP Festivals – our flagship festival series blending music, art, food, and fashion.
  • Sun&Fun Fest – a vibrant, family-friendly celebration launched in the GCC region, combining international music acts, beach games, cultural showcases, and wellness experiences. With a focus on inclusivity, sunshine, and sound, SunFunFest is designed to become a signature coastal event for diverse audiences of all ages.
  • XO Festival – an urban, fashion-forward music event for trendsetters and next-gen audiences.
  • Lenj Festival – a new cultural initiative rooted in coastal and island music traditions.
  • Dorehami – intimate gatherings tailored for the Persian diaspora and beyond.

With hundreds of successful events under our belt and thousands of artists connected to new global markets, HP Events continues to shape the future of live entertainment. We’re not just in the business of organizing events — we build movements, ignite fandoms, and create legacy moments for the world to remember.

SERVICES

Unifying Events, Limitless Possibilities

We collaborate with artists, promoters, venues, festivals, and corporate partners to deliver exceptional event solutions across every scale. From intimate gatherings to full-scale festivals, our team ensures every aspect is professionally managed and seamlessly executed — aligning every detail with your creative and commercial goals.

Venue Hiring

We secure perfect venues that match your needs, budget & expectations, tech requirements and capacity.

Management

From concept to curtain, we manage every stage of event, providing strategic oversight and hands-on coordination.

Event Marketing

Our in-house team crafts targeted marketing and ad campaigns — driving ticket sales and growing audiences.

Event Production

We design and deliver immersive experiences from sound & staging to set design & backstage management.

Legal Support

We handle contracts and licensing, insurance, tax, work permits, visas and post-event claims to keep you protected.

Box Office

Our online ticketing platform enables smooth sales, guest management, on-site check-in, and real-time analytics.

HOW IT WORKS

Event Management & Production Services

At HP Events, we specialize in the professional booking of artists across all disciplines, from singers, bands, DJs, and orchestras to conductors, actors, and cultural presenters. We book talent for a wide variety of events — including concerts, festivals, brand activations, ceremonies, film premieres, gallery openings, and private showcases.

Our booking process includes talent sourcing, fee negotiation, contractual agreement, calendar management, and coordination with agents, managers, or directly with artists. We ensure all booking terms reflect technical needs, appearance details, exclusivity, rights usage, and cancellation clauses — delivered with legal precision.

Whether arranging a single act for a niche event or curating a full lineup for a multi-day festival, our priority is to match the right artist with the right platform. Every booking is handled with professionalism, confidentiality, and attention to both artistic and commercial value.

At HP Events, we design fully integrated marketing & PR campaigns tailored to each artist, event, and target market. Our approach covers ATL/BTL/TTL strategies from large-scale outdoor advertising & media placements to direct outreach and hyper-targeted digital campaigns. Every marketing plan begins with a clear calendar, campaign budget & audience profile, ensuring all promotional activity is efficient, creative & results-driven. We execute OOH campaigns including billboard takeovers, transport ads, and LED screens, alongside strategic placements in print, broadcast, and digital channels. Radio mentions, artist interviews, and event IDs across major stations are coordinated to drive visibility in the right markets at the right times. From social media activations and influencer partnerships to SMS campaigns, we integrate multiple channels to build anticipation and drive engagement.

Our PR team manages press releases, press junkets, red carpet media, and artist relations — ensuring all communication aligns with brand tone and event goals. Whether promoting a city-wide festival or an invite-only showcase, HP Events ensures your message reaches the right audience, through the right voice, on every platform.

At HP Events, we manage production logistics with precision and attention to every technical, creative, and operational requirement. From artist riders to full-scale staging, we ensure all components are in place for smooth, professional delivery. Our process starts with a detailed review of all artist and event requirements — covering hospitality, technical specs, and security — and is followed by structured coordination across all production departments.

We handle all backline arrangements, including instrument hire, audio-visual equipment, lighting rigs, and DJ setups. Our technical team works closely with venue engineers and touring crews to ensure compatibility and readiness at every stage. We also manage soundchecks, cue systems, and technical rehearsals, ensuring every performance is flawless from the first note to the last encore.

Whether it’s a custom stage build, LED screen integration, branded set design, or immersive audience layout, we design each environment to reflect the energy and identity of the event. From the moment the first truck arrives to the final breakdown, HP Events delivers high-performance production with zero compromise.

HP Events provides complete staffing solutions tailored to the scale and complexity of each event. From production managers and site coordinators to front-of-house personnel, we assemble experienced teams capable of delivering seamless operations from setup to closure. Every staff member is handpicked for their skill, professionalism, and ability to adapt in high-pressure environments.

We manage all key staffing areas including hospitality, artist liaison, security, logistics, media relations, guest services, and technical support. Whether it’s a backstage production team, VIP concierge hosts, stagehands, press officers, or safety supervisors, our crews are briefed, uniformed, and fully prepared to meet the expectations of international events and high-profile clients.

Our reputation is built on reliability, discretion, and precision. By maintaining strong communication across departments and implementing a clear chain of command, we ensure that every team operates in sync — enhancing both efficiency and the overall experience for artists, guests, and partners.

At HP Events, we provide full legal and compliance oversight to ensure that every event—local or international—meets all regulatory, contractual, and operational standards. Our legal team oversees licensing, insurance, VAT and tax compliance, and enforces all contractual protections to safeguard our clients and artists.

We specialize in managing international artist regulations, including Foreign Entertainers Unit (FEU) withholding tax in the UK, Certificate of Sponsorship (CoS) for work permits under the Skilled Worker route, and equivalent documentation for other jurisdictions. We coordinate directly with legal advisors, embassies, and tax authorities to handle artist declarations, income reporting, and immigration compliance, ensuring artists can legally and efficiently perform anywhere in the world.

From PRS licensing and copyright management to venue contracts, permits, and safety regulations, we handle every legal detail with precision. Our proactive approach prevents disruption, protects all parties involved, and creates a reliable legal framework under which world-class events can thrive.

HP Events offers smart, scalable ticketing solutions designed for events of all sizes. Our proprietary platform, SpeedyTix®, provides organizers with full control over ticketing operations—from real-time sales tracking and seat allocation to secure attendee data and financial reporting. Whether it’s general admission, VIP tables, reserved seating, or RSVP-only access, we make it simple for audiences to book and attend.

On-site, SpeedyTix® streamlines guest entry through fast scanning, integrated guestlist check-ins, and seamless crowd management—dramatically reducing wait times and ensuring a smooth front-of-house experience. The system supports multilingual confirmations, dynamic pricing, and cross-platform integrations for global access.

Our dedicated support team operates around the clock, providing technical assistance, training, and backup across multiple time zones. From presale to post-event analysis, HP Events ensures your ticketing system performs as flawlessly as your show.

PORTFOLIO

Mastering the Art of Live Events
Concerts, Festivals & Tours

HP Events has established itself as a global leader in live entertainment, working with some of the most iconic names in the music and cultural industries. Our portfolio features collaborations with internationally acclaimed artists such as Maluma, Alim Qasimov, Homayoun Shajarian, Alireza Ghorbani, Reza Sadeghi, and many more. From global superstars to emerging talents, we have delivered performances that resonate deeply with audiences across continents.

Our event experience ranges from intimate recitals and private concerts to full-scale arena shows and touring productions. We have produced exclusive classical music evenings, multi-artist showcases, international tour circuits, red-carpet premieres, and culturally immersive events tailored for embassies, luxury brands, and global institutions. With each production, we maintain a commitment to precision, cultural relevance, and creative excellence.

Our festival division is at the heart of our innovation. HP Festival represents our flagship celebration of music, fashion, art, and lifestyle — a multi-day cultural experience designed for global audiences. Lenj Festival, a visionary new initiative, pays tribute to island and coastal music traditions from Iran, the Persian Gulf, and beyond, aiming to unite artists across regions through storytelling and sound. Sun & Fun Festival, launched in the GCC, is a beachside festival blending international live music, wellness, food, and family entertainment in a relaxed, high-energy atmosphere. XO Festival caters to a new generation of trendsetters, combining urban sounds with visual art, fashion, and nightlife. Our Dorehami Events series offers boutique gatherings rooted in Persian culture, curated for a diaspora audience with a taste for connection, style, and nostalgia.

We also proudly manage the Eurasia Symphony Orchestra, allowing us to merge classical orchestration with contemporary programming. This unique asset enhances our ability to deliver concerts of distinction, blending elegance with mass appeal.

HP Events oversees every aspect of event production: creative programming, artist management, tour logistics, venue coordination, sponsorship activation, PR, marketing, ticketing, security, and guest experience. With an experienced team operating across the UK, Europe, the Middle East, North Africa, and North America, we bring a global mindset with local expertise.

Backed by over a decade of executional excellence, a diverse artist roster, and a growing portfolio of landmark festivals, HP Events continues to lead and shape the future of live entertainment. We build more than events, we create moments that leave a legacy!