WHO WE ARE
Global Talent. High Performance. Real Impact.
At HP Events, we specialize in curating, producing, and delivering world-class entertainment experiences across the globe. What began in 2011 as an event organising agency for international artist bookings has evolved into a full-scale event powerhouse—staging everything from intimate acoustic sets to arena-scale festivals across six continents.
HP Events was founded with a bold vision to bring global talent to local stages and turn every event into a meaningful cultural experience. Based in London and operating worldwide, we produce exceptional live events across Europe, North America, Australia, the Middle East, and North Africa. With every production, we aim to connect audiences, celebrate diversity, and deliver unforgettable moments that transcend borders.
We produce a wide spectrum of event formats, including live concerts, DJ shows, multi-day festivals, fashion galas, corporate launches, cultural showcases, award ceremonies, private parties, and destination experiences. From logistics and artist booking to creative direction and risk assessment, we handle every step of the process with precision. Whether it’s a small showcase or a massive city-wide festival, each production is approached with the same high-performance ethos — it’s why we’re called HP.
Our services are tailored and scalable. We work with record labels, cultural foundations, government bodies, private clients, embassies, and media platforms to deliver purpose-driven productions. We offer artist representation, full tour management, visa and travel support, stage design, technical setup, branding integration, and post-event impact reporting. Whether you’re looking for a discreet VIP showcase or a full-scale touring experience, HP Events is your strategic partner from start to finish.
We take pride in fostering diversity — not just on stage, but in our team and our audience. Our crew includes professionals from across the globe, bringing multilingual, multicultural insight into every project. This ensures that the artists we support and the communities we serve are represented with authenticity and respect.
Our team pays close attention to detail in every production aspect. From curating the right lineup and identifying suitable venues, to carrying out risk assessments, health & safety planning, and audience experience design — quality control is woven into our DNA. We don’t just fill a stage; we build stories, environments, and unforgettable moments.
The HP Events brand is backed by a growing portfolio of iconic productions and sub-brands. These include:
- HP Festivals – our flagship festival series blending music, art, food, and fashion.
- Sun&Fun Fest – a vibrant, family-friendly celebration launched in the GCC region, combining international music acts, beach games, cultural showcases, and wellness experiences. With a focus on inclusivity, sunshine, and sound, SunFunFest is designed to become a signature coastal event for diverse audiences of all ages.
- XO Festival – an urban, fashion-forward music event for trendsetters and next-gen audiences.
- Lenj Festival – a new cultural initiative rooted in coastal and island music traditions.
- Dorehami – intimate gatherings tailored for the Persian diaspora and beyond.
With hundreds of successful events under our belt and thousands of artists connected to new global markets, HP Events continues to shape the future of live entertainment. We’re not just in the business of organizing events — we build movements, ignite fandoms, and create legacy moments for the world to remember.
SERVICES
Unifying Events, Limitless Possibilities
We collaborate with artists, promoters, venues, festivals, and corporate partners to deliver exceptional event solutions across every scale. From intimate gatherings to full-scale festivals, our team ensures every aspect is professionally managed and seamlessly executed — aligning every detail with your creative and commercial goals.

Venue Hiring
We secure perfect venues that match your needs, budget & expectations, tech requirements and capacity.
Management
From concept to curtain, we manage every stage of event, providing strategic oversight and hands-on coordination.
Event Marketing
Our in-house team crafts targeted marketing and ad campaigns — driving ticket sales and growing audiences.